When you think about Daimler, you most likely think about Mercedes Benz automobiles, but the company is much more than that. Daimler Mobility Services is helping Smart Cities with everything from Autonomous Vehicles to their move to the sharing economy.
In this episode, we speak to David Goh, GM for Africa, Middle East and Asia Pacific for Daimler Mobility Services.
1:00 An intro to Daimler Mobility Services
2:35 Daimler Mobility Services has a different target market than your traditional line of businesses – how have you had to adapt your go-to-market to reach this new customer base?
3:30 The role of collaboration – how DMS partners with its traditional competitors (e.g. BMW) to create their offering for the sharing economy
7:00 What role does DMS play in the Smart Cities space?
8:30 The State of Autonomous Vehicles – what is holding the industry back from reaching its potential?
10:00 Which Smart Cities in Asia are leading the way?
11:55 What would have to happen over the next 5 years for the Smart Cities and Urban Mobility markets to become more successful – and how is DMS helping the market reach that outcome?
13:00 So what could go wrong? What could hinder innovation and evolution of the Smart Cities and Urban Mobility markets?
14:20 How can we minimise the risk of a hacked Autonomous Vehicle?
15:40 How has what you have learned about innovation in other roles helped you in your current role with DMS?
16:50 Which cities in Asia do you see driving the most innovation?
19:00 Are there any new solutions you have seen recently that have mad you go “WOW” – and what has failed to live up to expectations?
21:20 Tell us something about yourself we won’t have expected?
22:30 You have lived and worked all over the world – but let’s say you have to settle in one location for the rest of your work career – where would it be?