In this podcast, we are going to take another look at 5G. In our last episode, we discussed whether Telcos will be able to monetise their 5G investments. We were pretty harsh in our criticism of the 5G ecosystem, but that doesn’t mean that I don’t think 5G will be a game changer. Rather, I just think we need to reset our expectations of capabilities and benefits that 5G will bring to the market.
In this episode, we sat down with Danial Mausoof, Nokia’s Global Sales Head for Enterprise Services, to discuss what differentiates 5G from traditional networks – and and whether 5G will become the tech industry buzzword that FINALLY lives up to the HYPE.
01:30 Danial’s career journey with Motorola Solutions & Nokia
09:05 What differentiates 5G from the existing networks like 4G?
12:40 Today’s 5G networks deliver faster speeds, but there is still more spectrum to be allocated that will support future 5G services (e.g. mission-critical services). How do you see 5G deployments evolving?
17:00 Nokia recently released its “5G Readiness Report”, where it surveyed 1,628 global technology decision makers about “5G+ enabled digitalisation.” To start, what the hell is 5G+ enabled digitalisation?
19:50 In 2030, 5G+ spend in 2030 will reach $4.5 Trillion – but only $600 Billion (13%) will be for public connectivity. $2.2 Trillion (48%) will be on Edge Infrastructure / Cloud Platforms. How is this related to 5G?
22:10 $900 Billion (20%) of this spend will be on Artificial Intelligence & Machine Learning – how is this related to 5G?
24:40 The final $800 Billion (18%) relates to the deployment of Private 5G networks. Why do we need Private 5G networks – and why are companies like John Deere and Bosch deploying them to support their manufacturing plants?
30:00 86% of decision makers already have some kind of a 5G strategy – what are the use cases that are driving the strategic focus on 5G?
33:00 72% of those surveyed say they plan to invest in 5G by 2025. What do these enterprises need to do to make sure they get a positive ROI on these investments – and what challenges will they need to overcome?
36:20 How will 5G impact Smart Cities?
39:00 Tough Question #1: What are the security implications for 5G?
43:20 Tough Question #2: Let’s say I am a tech decision maker managing the complexities created by the global pandemic – why should I give a damn about 5G?
45:20 Tough Question #3: 500,000 South Korean consumers have switched back to 4G from 5G – does that mean that we really don’t need 5G?
47:15 Tough Question #4: As an industry, we have failed to live up to the hype around the latest tech trends (e.g. 4G, IoT, or Smart Cities). Will we learn from our past mistakes – or will 5G follow a similar path?
49:15 What is something going on in the 5G ecosystem that we should be tracking? (spoiler alert: it is OpenRAN)
50:30 Tell me about a solution that 5G will enable that I – as a consumer – should be excited about.
52:00 When do we have to start worrying about 6G?
We discuss Tanja’s keynote, “Vision or Reality? Intuitive, Intelligent and Integrated Buildings.”
We discuss the 2 key themes of BCW 2020 – addressing Global Warming / Sustainability and the intersection of AI and IoT, creating AIoT. In addition, Dirk discusses the launch of Bosch’s AI Code of Ethics – a set of guidelines that govern how Bosch will use AI with its intelligent products.
25:10 Thomas Jakob, Regional President Asia Pacific, Bosch.IO
We discuss the recent rebranding of Bosch Software Innovations to Bosch.IO. What is it and what has changed?
Find out how an open and pragmatic approach led the creation of a global LoRaWAN network that operates in 151 countries, has over 18,000 gateways and is supported by over 100,000 developers.
In today’s podcast, we are going to discuss one of the technologies that underpins the Internet of Things – Low Power Wide Area Network, or LPWANS for short. And more specifically, we are going to take a look at LoRa – one of the leading LPWAN technologies.
01:20 What is The Things Network?
05:25 What has led to your impressive growth – to the point where you are now in 151 countries, have a community of over 100,000 developers and have deployed 18,000 LoRaWAN gateways worldwide?
08:10 The Things Network has grown into a global LoRaWAN network – wouldn’t it have been easier to leverage existing mobile networks than trying to build your own?
11:00 What are some of the top LoRa use cases that are driving adoption?
16:40 How creating a collaborative LoRaWAN network led to the creation of The Things Conference – the world’s largest LPWAN conference.
20:00 What’s next? The Things ________?
25:00 IoT has not lived up to the hype. What has held the industry back from reaching its potential?
28:00 Narrowband IoT, or NB-IoT, has exploded in China, but had sluggish growth elsewhere. What has hindered it’s growth outside of China?
32:55 What’s the best IoT solution you have ever seen?
34:00 Final question – about What is FEBO – and do you still eat there?
Find out more
Connect with Wienke: https://www.linkedin.com/in/wienke/
The Things Network: www.thethingsnetwork.org
The Things Industries: https://www.thethingsindustries.com
The Things Conference: https://www.thethingsnetwork.org/conference/
YouTube Channel: https://www.youtube.com/channel/UCv85CXnZUXEKnlZpQapTAwQ
01:15 Intro to the SparkLabs Group accelerators and VC funds – and how back in 2012 they came up with the concept to launch their first accelerator in Seoul
04:45 What locations are you planning for the launch of the next SparkLabs accelerators?
06:05 Overview of one of the latest SparkLabs initiatives – SparkLabs Frontier – which partners with universities to drive innovation
09:30 Many accelerators start in the US and go global. SparkLabs started out as a global accelerator. Did that make it harder or easier to raise funding and attract applicants?
10:30 The SparkLabs strategy is to grow slowly, but the model and culture works. Bernard cites how Edgar Chiu has turned SparkLabs Taipei into the leading accelerator in Taiwan in the first two years after launch.
11:40 Startups don’t come to SparkLabs for the money, they come to be part of the SparkLabs Ecosystem.
13:30 What makes a good accelerator program?
17:30 An overview of the SparkLabs venture capital funds
19:50 SparkLabs has invested in over 260 companies, what are some of the highlights?
22:00 Silicon Valley has long been the home of venture capital – but many firms are now looking to Asia. Where does the Valley see the opportunities in Asia?
25:00 Overview of the recent launch of SparkLabs Foundry – SparkLabs’ “Innovation as a Service” offering for the Fortune 500 – and it’s partnership with SRI International, one of the world’s leading research and innovation institutes.
32:25 You live in Silicon Valley, but the other co-founders live in Korea, the UK and Singapore. How do you manage to keep everyone in contact – and on the same page – with regards to your investment strategy, expansion plans, etc.?
34:00 Let’s say SparkLabs doesn’t exist – and you wanted to start an accelerator today. Where would you locate it – and why? (spoiler alert: it’s not Silicon Valley)
35:15 What do you know today – that you wish you knew when you started SparkLabs?
36:50 Final question – tell us something about yourself that we don’t already know.
Building a successful IoT business in Asia Pacific isn’t easy, but Bosch Software Innovations has done just that.
In this podcast, I speak with Thomas Jakob, Regional President for Asia Pacific, to find out how Bosch developed their impressive IoT solutions portfolio.
What I found most interesting is that while many tech vendors drive innovation by acquiring innovative companies, Bosch has built many of their own custom solutions – and partnered with start-ups to jointly develop others – to meet the diverse local requirements of the Asia Pacific market.
We hear about the importance of the “localisation” of solutions – Bosch in Asia Pacific is the perfect example of how it should be delivered.
(Note: In January 2020, Bosch Software Innovations was renamed Bosch.IO)
1:40 Intro to Thomas
2:50 Tell us about Bosch Software Innovations
4:20 Which industries does Bosch work with in Asia?
7:00 How Bosch is using technology to transform the agriculture industry
8:45 How Bosch sources innovation
10:00 Bosch’s new lift/elevator management solution
13:50 How Bosch has leveraged Smart Building solutions to IoT-ise their business
16:35 An overview of Bosch in China
18:40 The importance of localised solutions that meet customer requirements
25:00 What has kept the IoT industry from reaching its potential
29:25 What is the most interesting IoT market in Asia?
31:45 Name one solution over the past decade that has exceeded your expectations? And failed to live up to expectations?
35:20 The fun questions
You’re at an industry event and the presenter is forecasting HUGE market growth for industry X. You think, “Wow, that market is really taking off!”
Then, you come back to reality and remind yourself that you’ve heard it all before – headline grabbing forecasts seldom live up to the hype.
I have a love / hate relationship with market forecasts. I’ve created and analysed financial models for nearly 30 years. I understand why market forecasts are needed, but more importantly, why they MUST be questioned.
And since I spent a lot of time last year researching Smart City market forecasts, I thought I’d share my findings with you.
How long is a piece of string?
Last week, my article, “Lies, Damned Lies & Smart City Rankings,” discussed that while Smart City rankings are fun to read, they are NOT an accurate reflection of how “smart” a city is.
But what about Smart City market forecasts? Are they any better? In a nutshell, no. And here’s why.
According to the Harvard Business Review, there are four requirements to create a market forecast:
Sounds simple, but it isn’t. How do you define the Smart City market? Which government agencies, solutions and use cases should be included? The truth of the matter is that there is no agreed definition of a Smart City and that’s one of the main reasons why the market forecasts vary so wildly.
Note: All the numbers quoted below are publicly available and issued in 2019 – I will list the sources at the bottom of the article.
The Baseline: How large is the Smart Cities market today?
“The most reliable way to forecast the future is to try to understand the present.” – John Naisbitt, author of “Megatrends: Ten New Directions Transforming Our Lives”
Before we look at the Smart City forecasts, let’s look at the “actual” market size – the baseline data. You would think that removing the forecasting “guess work” from the equation would provide some consistency. It doesn’t. Because a “Smart City” means different things to different people, reports on actual Smart City market size are all over the place.
I found ten firms that listed Smart City baseline figures for either 2017 or 2018.
The numbers that should be based on “actuals” range from USD 71 billion to USD 900 billion in 2018 alone. That doesn’t mean they are wrong. It means they define a Smart City differently. But that doesn’t make it any easier for those that need the data.
Say, for instance, I run Sales for a tech vendor and need to know the Smart Cities market opportunity to set sales targets. Which baseline should I use?
This choice impacts whether the sales team can achieve their targets, and that has financial (over- / under-payment of bonuses / commissions) and operational (e.g. employee retention) impact on my business.
The Forecasts: How large will the Smart City market be in the future?
“No one can escape the iron rule that once you make a forecast, you know you’re going to be wrong; you just don’t know when and in which direction.” – Edgar Fiedler, Economist
Bad news – the randomness of the baseline figures leads to the exponential randomness of the forecasts. The forecasts below all come from 2019 press releases.
Again, they could all be “reasonable” depending on their inputs. The Smart City market could be as large as USD 3 trillion globally in the coming years, or as small as USD 190 billion, depending on which firm, if any, you believe.
The good news is that if you have an opinion about how large the Smart City market opportunity will be, there’s a forecast to support your confirmation bias.
With the wide range of Smart City market forecasts, it’s impossible to understand the current state of the market and the size of the market opportunity. But these forecasts do achieve one thing – they generate headlines. And speaking of generating headlines…
Ok, so which Smart City forecast gets the prize for being the most ridiculous?
That’s easy. It’s the one that reminds me of playing Snake on my Nokia phone in 2003. Confused? Let me explain.
“The old rule of forecasting was to make as many forecasts as possible and publicise the ones you got right. The new rule is to forecast so far in the future, no one will know you got it wrong.” – Ruchir Sharma, author of “Breakout Nations: In Pursuit of the Next Economic Miracles”
In June 2019, ABI Research forecasted the 5G component of Connected Cities would generate USD 17 Trillion in economic value by 2035. Why do I think this is so ridiculous?
As a side note, I put a reminder in my phone calendar for 2035 to fact-check this forecast, which was stupid. Who knows if we will be using calendars OR phones in 2035?
I still need Smart City forecasts – what should i do?
Here are four recommendations for you.
Remember, Smart City market forecasts – as well as Smart City rankings – and this article – should be taken with a pinch of salt. A large pinch.
I’ll close with one final quote, from someone far more knowledgeable than me…
“We really can’t forecast all that well, and yet we pretend that we can, but we really can’t.” – Alan Greenspan, Economist & former Head of the US Federal Reserve
I’m sure many of you are wearing an Apple Watch, Samsung Gear or other gadget on your wrist right now. This market started to gain attention when the first Apple Watch launched in 2016 – and the market has advanced in terms of technology & sales since then – but the question is, what does the future hold for the smartwatch? Is it the one size fits all model of the large vendors? Or is it better to customise the smartwatches to target specific users or use cases?
In this podcast, we’ll talk to Omate’s Laurent Le Pen, a smartwatch industry pioneer, to find out how he views this evolving market.
01:30 Introduction to Omate
02:20 How did someone from France end out starting a device manufacturer in Shenzhen?
03:50 The market segments and challenges Omate targets – Elderly Care, Children, Lone Workers
07:00 Deep dive into the Omate’s Elderly Care solution
10:50 How Omate brought together the supply and demand sides of the market, including SafeMotion, Credit Mutual Arkea and Medical Guardian, to launch their Elderly Care management solution in France and the US
12:45 Omate’s innovative Wearables-as-a-Service (WaaS) business model
15:15 The challenges in launched a wearables service in the healthcare industry
17:20 Omate’s Nanoblock children’s watch – and the importance of end-to-end security
21:10 The latest device and solution launches from Omate
24:00 What has prevented wearables from living up to the hype?
30:50 The fun round of questions, including Laurent’s side project, the Oclean smart toothbrush
Twitter: @llepen @omateofficial