with Charles

About the Founder

Charles Reed Anderson

Charles is a globally-recognised IoT, Smart Cities, PropTech & Connectivity (5G, LPWAN, eSIM) industry thought leader who has presented at over 200 industry events. Charles is the Managing Partner for SparkLabs Connex, an IoT, Smart Cities & Proptech ecosystem accelerator, and the founder of CRA & Associates, an advisory firm that provides technology- and vendor-agnostic advice to governments, enterprises and technology vendors on how to successfully navigate the increasingly complex technology solution ecosystem.

With over 25 years’ experience, Charles’ in-depth knowledge of the capabilities and limitations of emerging technologies and solution vendors, combined with his understanding of the market demand, allows him to separate industry HYPE from REALITY.

On the supply side, Charles advises technology vendors on how to define their role in the ecosystem, develop go-to-market strategies and partnerships, understand the customer buying decision criteria, and engage their employees, partners and customers.

On the demand side, he works with enterprise customers and governments to identify use cases that deliver tangible business value, evaluate which technologies and vendors best meet their requirements, and engage their internal and external stakeholders.

Prior to starting his own Advisory firm, Charles led the Telecoms, Mobility & IoT practices for IDC Asia/Pacific and has worked for leading global operators including BT, Vodafone, and O2.

Charles is the host of the TechBurst Asia podcast, a Senior Advisor to McKinsey & Company on IoT and sits on the Advisory Boards of technology start-ups and the GO SMART (Global Organisation of Smart Cities) initiative.


Analyse Asia is a leading business and technology media platform that provides its listeners with insights into Asia’s latest technology and media trends. With over 15,000 subscribers and 500,000 downloads to date, Analyse Asia has become an essential tool for regional and global industry leaders and watchers, including entrepreneurs, business executives and investors from the venture capital and private equity sector.

Red Peak Asia is a leading branding and marketing agency that designs brands that bond and make real impacts. Red Peak specialises in branding strategy, brand identity design, internal communication, product marketing, photography, consumer research, and event management; all whilst leveraging profound industry knowledge and experience in global tech, hospitality, sports, FMCG and the automobile industries.

Favorite Medium is a global, digital product lab that works with companies and organisations to leverage design thinking and emerging technologies to craft products with purpose. From its offices in Singapore, Korea, Japan, and the US, Favorite Medium has been helping change industries through web, mobile, IoT, and data-driven products, both large and small, since 2006.